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Hess Design Works was asked to develop a branding strategy for a proposed new line of high quality bottled water initially aimed at the restaurant trade. The design had to be attractive enough to grace the finest eating establishments worldwide while still being cost effective. The cobalt blue bottle was chosen for it's timeless elegance and ability to be printed directly thereby avoiding the cost of printing paper labels. The response to the slightly retro design has been outstanding. Hess Design Works also created collateral materials including stationary, advertising, etc.
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