Development of an ‘identifier’ or logo.

Hess Design Works consults closely with the principals of a company to understand, embrace and reveal a suitable scope, feel, ambiance/color scheme appropriate for a new logo. The graphic ‘identifier’ or logo developed by Hess Design Works will compliment and harmonize with the vision established by initial meetings. The parameters of a unique graphic signature system and avoidance of repetitive or similar graphic systems already in use by competitors is paramount.

Hess Design Works explores visual possibilities for the identifier with a keen eye toward competitive positioning and advantage as well as all collateral usage .

Hess Design Works will intensively review shapes, colors, spatial relationships, other design elements as well as the emotional perception differing combinations of these elements deliver.

Upon selection of a final identifier, Hess Design Works will consider and develop a system of usage for all the varied applications necessary; the application system framework. Factors such as, but not limited to, appropriate color palette, placement, typography, grids, typeface, signage, imagery and paper selection will be established.
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One of New York City's finest restaurants
also in the sumptuous Mandalay Bay Hotel, Las Vegas. The logo reflects the word's meaning: "halo".
A modern update of the traditional American steakhouse, the logo needed to be nostalgic yet modern, bright and inviting for this Las Vegas hit.
Virot Restaurant is the latest creation of chef Didier Virot whose clean, innovative french cuisine demanded a similarly clean, slightly European logo. The 'O' as double 'd's' is a reference to the chefs first name Didier.
For a specialty sauce line an eye-catching logo was created to help the products jump off the shelf. Since the line offers mainly items for dinner, a night sky with a shooting star was utilized.
e-PostDirect is a cutting edge internet marketing technology company. A reworked logo conveys modernity and strength with a tag line reinforcement.
EatWell Enterprises is a consortium of restaurants, food product lines, food consulting and catering establishments. A logo projecting a warm and inviting feeling was requested.
 Give us a call and let's discuss the possibilities.

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