|The word 'aureole' means a saintly glow or halo-like surrounding. Hess Design Works used a yellow halo effect around the 'O' which also visually serves as a target to give the logo emphasis and distinction. The continued use of yellow provides a unifying feature to many Aureole collateral items such as bags, envelopes, cards, invitations, menus, gift certificates, etc.
The use of vertically ridged paper, sharp typography and embossed 'halos' adds to the feeling of elegance and sophistication yet is very economical.
Hess Design Works strives for the highest quality results while keeping the cost down.
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Click on the above Aureole logo to return to HessDesignWorks.com