|Charlie Palmer Steak is the latest masterpiece restaurant by one of America's top rated chefs. Located within the elegant Four Seasons Hotel at Mandalay Bay, Las Vegas, and on capitol hill in Washinton, DC, Steak represents a new, sophisticated update of the classic American steakhouse. Featuring live jazz, extraordinary beef & seafood, a cigar lounge and a casually elegant setting.|
Hess Design Works
created the logo, stationary package, menus, signage, invitations and company identity for this progressive, sophisticated steak house.
Above left are invitations and a gift certificate that play off the red and silver theme throughout the restaurant.
The press kit/pocket folder (above right) is printed in metallic silver ink and shows the letterhead and playful way of presenting the business card which is printed on the reverse in red with white letters.
The main dinner menu at Steak (left, right and below right) is a one-of-a-kind metal sculpture tablet with clear plastic bordered with metal strips. The easily printed menu inserts slide into the tablet which then sits in the heavy metal base. Each guest is presented with the night's offerings in this way and the menus are removed after ordering. Different paper stock and type treatments are easy to use.
The dessert/after dinner drink menu (below left) is a small solid paper product with a special lamination process to make it durable and easily cleaned. The inserts easily and firmly slip into a hidden pocket which makes it appear to be bound like a book.
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